ClubIntel, a global leader in conducting market research related to the health/fitness industry, has released its landmark follow-up study of the U.S. health/fitness facility member journey during the Covid-19 crisis. The study, called a recurring survey, reached out to the initial group of 2,000 U.S. health/fitness facility members who participated in ClubIntel’s initial study entitled What Members Say Matters. This follow-up study, or recurring study, explored where U.S. health/fitness facility members stood nearly 6 months after the initial study. A few insights from this recurring study of 2,000 U.S. members include:
- 32% of member report their facilities remained closed as of November 30, 2020, 18% of which were permanently closed.
- 34% of the members had returned to a health/fitness facility, while 41% continued to work out on their own.
- 20% of members had not returned and were no longer working out.
- 18% of members who returned were aware of either staff and/or members testing positive for Covid-19.
The report has been made available at no cost in the hope it provides a compass for what fitness operators around the globe need to consider as the industry and its members continue to deal with the consequences of the Covid-19 crisis.
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ClubIntel is a brand insight, market research and strategic consulting firm focused on serving the health/fitness and private club industries. ClubIntel is an industry leader in respect to relevant research to support the needs of the health/fitness facility industry. ClubIntel’s research efforts include its annual International Fitness Industry Trend Study – What’s All the Rage; several industry-based research collaborations with IHRSA (2013, 2014, 2015, 2016, 2018 and 2019 Health Club Consumer Report); the 2015, 2016 and 2017 Financial and Operational Benchmarking Reports for the Association of Fitness Studios (AFS); What Members Say Matters – What Members Say is Needed if Health/Fitness Facilities Want them Back 2020; and the 2016 and 2017 State of the Industry Reports for the Club Spa and Fitness Association.