Consumer demand for commercial fitness remained resilient through the first half of 2026, with facility traffic continuing to outpace last year’s record-setting pace despite signs of moderation during the second quarter, according to the latest Fitness Industry Traffic (FIT) Tracker released by the Health & Fitness Association (HFA).

While the report is based on U.S. market data, many of the trends—including sustained demand for fitness facilities, continued growth among boutique studios and value-oriented gyms, and evolving consumer visitation patterns—are consistent with themes being observed across the broader health and fitness industry.

The report found that average visits per commercial fitness facility declined just 0.5% compared with the second quarter of 2025, marking the first year-over-year quarterly decline since early 2021. Despite that slight slowdown, year-to-date traffic remained 1.5% above last year’s levels, highlighting the industry’s continued momentum following a record 2025.

Boutique Studios Continue to Lead

Boutique fitness studios recorded the strongest performance among all facility categories, posting 2.5% year-over-year growth in visits per location.

High-value, low-price (HVLP) operators also remained exceptionally strong, with visits declining only 0.2% despite comparing against historically high traffic levels.

Mid-priced facilities experienced a 1.7% decline in visits, while luxury clubs were down 2.3% year over year. However, HFA noted that luxury facilities showed steady improvement as the quarter progressed.

June Signals Renewed Momentum

Following softer performance in April and May—periods that coincided with weaker consumer sentiment—June delivered encouraging signs of renewed momentum.

Visits increased month over month across every major facility segment, with HVLP clubs recording the largest gain at 10% above May levels. Boutique studios, mid-priced clubs and luxury facilities also reported stronger visitation in June compared to the previous month.

More People Visiting, But Slightly Less Often

One notable trend identified in the report is that while overall facility traffic continues to grow, the average number of monthly visits per individual member declined by 1.3%.

According to HFA, this suggests the industry is attracting a broader range of consumers, even as existing members are visiting slightly less frequently on average.

Positive Outlook for the Second Half of 2026

The latest FIT Tracker suggests commercial fitness continues to demonstrate resilience despite more challenging comparisons following a record-setting 2025.

With visitation remaining above last year’s pace through the first six months of the year—and all major facility categories showing renewed momentum in June—the industry appears well positioned heading into the second half of 2026.

For Canadian operators, the report provides another indication that consumer interest in health and fitness remains strong, although individual market conditions and performance will continue to vary by region and business model.