F45 Training has announced a multi-year global partnership with Red Bull. As Red Bull’s first global fitness studio partnership, the collaboration aims to bring ‘extra boost and excitement’ to the F45 Training community and empower F45 members worldwide to push their limits with the iconic wings of Red Bull.

“This partnership is designed to further empower F45 Training members worldwide to push their limits while fueling their workouts with Red Bull,” said Tom Dowd, CEO of F45 Training. “We’re honored to partner with Red Bull as our official energy drink partner and cannot wait to introduce an even more electrifying training experience for members.”

Over the next three months, Red Bull will become available across F45 Training studios for gym-goers to purchase. Beyond the studio, members will also have the opportunity to experience and participate in exclusive events such as fitness activations from the World of Red Bull.

Most notably, F45 Training is also an official training partner of the global fitness racing series HYROX, which combines both running and functional workout stations. The new partnership with Red Bull provides an opportunity for F45 to marry its partnerships and execute Red Bull 100 x HYROX activations. This three-in-one partnership activation will create an all-new training experience in addition to various HYROX event activations.

F45 and Red Bull’s partnership will be rooted in five core pillars:

• Sampling Initiatives: Red Bull product sampling at F45 studios and events worldwide, ensuring members get an extra boost pre- and post-workout.
• In-Studio Product & Cooler Integration: Red Bull will be available in F45 studios across the globe, keeping members energized.
• Content Amplification: Co-branded F45 Athletes and Red Bull Content Creators, driving engagement across both brands’ digital channels.
• Red Bull Event Integration: F45 members will experience exclusive access and activations at select Red Bull local and global fitness events.
• HYROX Partnership & Studio Events: This year, Red Bull 100 x HYROX activations will take place in F45 studios worldwide, creating a unique competition and training experience, as well as other HYROX event activations.

“At F45, we are always looking to partner with like-minded brands that are forward-thinking when it comes to the future of fitness,” said Brian Killingsworth, CMO of F45 Training. “F45 and Red Bull together will put the fun in functional training. We’re excited to roll out this partnership across our studios and grant members exclusive access to events and integrations.”

Red Bull products are expected to be available in studios by June 2025.