Joint statement from the World Obesity Federation, the Health & Fitness Association, AUSactive, Exercise New Zealand, Fitness Industry Council of Canada, ukactive and the World Federation of the Sporting Goods Industry (WFSGI) outlines a global framework for integrating prevention, treatment, and long-term health outcomes
The World Obesity Federation, the Health & Fitness Association, AUSactive, Exercise New Zealand, Fitness Industry Council of Canada, ukactive and the World Federation of the Sporting Goods Industry (WFSGI) today released a joint position statement calling on governments, health systems, and international institutions to ensure that as obesity medications—including GLP-1 therapies—are scaled globally, they are supported by subsidized, integrated lifestyle interventions, with physical activity and nutrition embedded as essential elements of care.
With nearly three billion adults worldwide who are overweight or living with obesity—a figure projected to rise to four billion by 2035—the organizations emphasize that while obesity medications represent a significant clinical advancement, they must be deployed within comprehensive, integrated care models that prioritize long-term health outcomes. They are not a standalone solution.
The joint statement warns that reliance on medication alone may lead to poor long-term outcomes, including loss of muscle mass, diminished functional capacity, and widening health inequalities if access to supportive services is limited. Instead, the organizations call for a “wraparound” approach that combines pharmacological treatment with sustained investment in physical activity, nutrition, and supportive environments.
“Obesity is a complex, chronic disease that requires a comprehensive and coordinated response,” the organizations state. “Medications can play an important role, but they are not a standalone solution. Their success will depend on whether they are integrated into systems that support prevention, long-term behavior change, and overall well-being.”
The statement outlines key actions for global policymakers and health system leaders, including:
- Embedding obesity medications within integrated care models that include funded access to physical activity and nutrition support
- Protecting and expanding investment in prevention infrastructure and community-based programs
- Ensuring equitable access to both treatment and supportive services
- Measuring outcomes beyond weight, including functional health and long-term maintenance
- Aligning health and economic policy to recognize the value of prevention
Zach Weston, Executive Director, Fitness Industry Council of Canada says this joint action is not only timely, but necessary:
“As we navigate this new era of clinical obesity treatments, we must recognize that medication is only one piece of the puzzle. For these therapies to deliver true, sustainable health outcomes, they must be anchored by the professional guidance and supportive environments found in our fitness centres. Our facilities are more than just places to exercise; they are essential community hubs for maintaining the muscle mass and functional capacity that are often at risk during rapid weight loss. By integrating fitness infrastructure into the global rollout of these medications, we ensure that patients aren’t just losing weight but are gaining the strength and long-term vitality necessary for a healthier life.”
A Global Call to Action
As global leaders representing the health and fitness sector and the obesity community, the undersigned organizations and the World Obesity Federation commit to advancing evidence-based, integrated approaches that combine medication with physical activity and nutrition support. Together, we will work with governments and key stakeholders to strengthen policies, systems, and outcomes that improve population health.
The organizations underscore that investment in physical activity and nutrition benefits not only individuals receiving obesity treatment, but entire populations—making it central to both prevention and long-term health system sustainability.
About the Organizations
World Obesity Federation
The World Obesity Federation (World Obesity) is the only global organisation focused exclusively on obesity.
World Obesity represents stakeholders in high-, medium- and low-income countries, including experts, advocates, patients and practitioners. It is a lead partner to global agencies on obesity, including the World Health Organization (WHO) – with which it has formal consultative status. The World Obesity Federation takes a holistic view of obesity from cause and prevention to treatment.
World Obesity Federation strongly encourages journalists and editors to use people-first language and respectful images when reporting on obesity and overweight.
Access to images:
The World Obesity Federation Image Bank is a gallery of free-to-use images that are accurate, non-biased and respectful.
Health & Fitness Association
The Health & Fitness Association (formerly IHRSA), a global community of industry leaders, is the only worldwide trade association providing a unified voice for the community of leaders who operate health and fitness facilities, offer professional guidance on physical activity, and provide the tools and equipment to do so to the millions of fitness facility members who understand that exercise improves their physical and mental health. Through advocacy, education, and research, the association speaks to opportunities, challenges, and changes that are moving the industry into a new era.
AUSactive
AUSactive is Australia’s peak body for the exercise and active health sector, and our goal is to activate Australians to move more. We do this through providing services, education and advocacy for exercise professionals, businesses and students. Our programs are designed to grow skills, businesses, and careers. We work with all stakeholders across the sector, driving the development of best practice, industry standards and continuing education to support our members so they are ready for emerging opportunities and rewarding careers.
Exercise New Zealand
Exercise New Zealand is the peak body representing the exercise industry in Aotearoa / New Zealand, who collectively bring the benefits of exercise to over half a million members, and contribute over $500 million to the NZ economy. We are committed to supporting the industry through advocacy, resources, standards and education.
Fitness Industry Council of Canada
The Fitness Industry Council of Canada (FIC) is the non-profit trade association representing over 7,000 fitness facilities across Canada. As the unified voice of the Canadian fitness industry, FIC advocates for policies that promote physical activity and support the commercial viability of fitness providers. Our mission is to work with provincial and federal governments to improve the health of all Canadians by making fitness more accessible, professionalized, and integrated into the national physical activity and healthcare strategy.
ukactive
ukactive is the UK’s trade body for the physical activity sector, bringing together more than 3,000 member organisations and partners in our shared ambition to get More People, More Active, More Often. From gyms, leisure centres, studios, sports bodies and other activity providers, to major health bodies, consumer brands, tech firms and equipment manufacturers, our community collaborates across the private, public and third sectors. ukactive facilitates high-impact partnerships, conceives and drives breakthrough campaigns, conducts critical research and lobbies the Government to recognise the power of the physical activity sector to address today’s biggest issues – including reducing the burden on the NHS and social care, improving workforce health to grow the economy, revitalising our high streets, reducing crime, and tackling loneliness.
About WFSGI
The World Federation of the Sporting Goods Industry (WFSGI) is the global, not-for-profit trade association for the sporting goods industry. WFSGI is officially recognised by the International Olympic Committee (IOC) as the industry representative within the Olympic Movement. Our members comprise of sports and sports-inspired leisure brands, manufacturers, suppliers, retailers, national/regional federations, industry and trade associations. This represents approximately 70% of the global industry by annual turnover. The purpose of the WFSGI is to unite and support the global sporting goods industry, and ensure a healthier, more active planet for all. www.wfsgi.org
