Partnership provides national gym access for Olympic athletes, launches Milano Cortina 2026 fan contest
By FitBizWeekly Staff
GoodLife Fitness is joining Team Canada in an Olympic-sized collaboration, becoming the Official Gym and Fitness Studio Partner of the Canadian Olympic Team for both the Milano Cortina 2026 and Los Angeles 2028 Olympic Games.
Just announced by the Canadian Olympic Committee (COC), the multi-year agreement will see hundreds of Team Canada athletes receive nationwide access to GoodLife Fitness clubs as they prepare for competition on the world stage. The partnership not only supports athlete performance, but also rallies Canadians to connect with the Olympic movement through fitness and fan engagement.
“GoodLife Fitness has always been Canada’s Gym, and now, we’re taking that commitment to the next level,” said Jason Sheridan, Chief Operating Officer, GoodLife Fitness. “This partnership supports Canada’s top athletes through every stage of their Olympic journey, from training to competition to recovery. It also connects people across the country, inspiring them to move with the same pride, passion and purpose.”
As part of the agreement, GoodLife will provide full gym memberships to Canadian Olympians, offering them access to strength, cardio, recovery, and group training facilities at GoodLife locations across the country.
“GoodLife Fitness shares our belief in the power of sport to transform lives and bring people together,” said Jacqueline Ryan, Chief Brand and Commercial Officer of the COC and CEO of the Canadian Olympic Foundation. “This partnership is based on shared values and a commitment to supporting Canadian athletes on the road to Milano Cortina 2026 and Los Angeles 2028. GoodLife is an iconic Canadian brand, and we’re proud to welcome it to Team Canada.”
Olympian-Driven Storytelling and National Contest Launch
To celebrate the new partnership, GoodLife is teaming up with a roster of Olympians and future hopefuls to roll out inspiring storytelling campaigns on social media. The content series will share behind-the-scenes looks at athlete training and motivation, aiming to energize Canadians about the Olympic journey.
Adding further excitement, GoodLife has launched the “Go for Gold with Team Canada” contest, offering fans the chance to win two tickets to the 2026 Winter Olympics in Milano Cortina. The contest runs throughout November 2025, giving Canadians the opportunity to cheer on Team Canada live in Italy.
Elevating Performance and National Wellness
With over 46 years of experience in health and wellness, GoodLife’s inclusion in Team Canada’s Olympic preparation represents a powerful alignment of mission and momentum. The brand’s long-standing goal—to help Canadians live healthier lives—is now paired with a global showcase of athletic achievement.
This collaboration also marks an important benchmark in industry visibility, highlighting how commercial fitness operators can play a direct role in supporting high-performance sport.
For more information about the partnership or contest, visit www.goodlifefitness.com.
