GoodLife Fitness has been recognized with the Best Workplace Culture award at the 2025 Canadian HR Awards, highlighting the company’s commitment to fostering an environment built on people, passion, and purpose.

GoodLife was selected from organizations across diverse sectors including pharmaceutical, automotive, technology, and finance. The award recognizes companies whose values, behaviours, and culture set them apart.

“We are honoured to be recognized alongside so many prestigious brands for something that means so much to us, our culture,” said Alana Free, executive vice president of people and culture at GoodLife Fitness. “At GoodLife, our goal is to provide the spaces and support that people need to engage with fitness and invest in their physical and mental wellbeing. And that’s about more than just offering the best fitness equipment and newest technology; it’s about creating a culture where everyone feels welcomed, encouraged and supported.”

GoodLife Fitness has long emphasized developing its team and building meaningful careers within the industry. The company offers a range of professional development, mentorship, and recognition programs aimed at supporting fitness professionals nationwide.

“Ultimately, culture is our strategic advantage. It enables our growth, strengthens our brand and ensures that no matter how large we become, we never lose the essence of who we are,” added Free.

Presented in partnership with HRD Canada and Canadian HR Reporter, the Canadian HR Awards recognize excellence in human resources and leadership across the country. Winners were announced on September 18, 2025, at a gala event at the Metro Toronto Convention Centre.

With nearly 200 clubs across Canada, GoodLife Fitness continues to play a leading role in advancing health, wellness, and professional growth across the national fitness industry.