Gympass Rebrands to Wellhub, Unveils Holistic Employee Wellbeing Platform for Fitness, Mindfulness, Therapy, Nutrition and Sleep

Gympass Rebrands to Wellhub, Unveils Holistic Employee Wellbeing Platform for Fitness, Mindfulness, Therapy, Nutrition and Sleep

(Photo Courtesy Wellhub)

Gympass, a leading corporate wellness platform, announced last week that it is rebranding and changing its name to Wellhub, reflecting its evolution into a comprehensive employee wellbeing solution. Wellhub will go beyond just gym memberships to offer a completely new app experience and an expanded network of wellbeing partners across fitness, mindfulness, therapy, nutrition, and sleep.


“Our new name and brand reflect our commitment to providing a holistic wellbeing solution, going beyond physical fitness to encompass mental health, nutrition, sleep, and more,” says Cesar Carvalho, co-founder and CEO of Wellhub. “This shift ensures we meet the comprehensive needs of today’s workforce, empowering companies to create a culture where employees can check in with their wellbeing every day. By offering a single platform for all-in-one wellness, Wellhub drives employee engagement, increases productivity, and delivers the tangible ROI businesses seek.”


“Wellbeing is a business imperative, and organizations need to continuously look for ways to meet their people’s unique and evolving needs,” said Frank Giampietro, EY Americas Chief Wellbeing Officer. “It’s when organizations support their people’s holistic wellbeing that they are able to succeed and thrive over the long term.”


“As we navigate the ever-evolving landscape of workplace wellness, it’s imperative that we prioritize the holistic health and wellbeing of our employees. The transformation of Gympass into Wellhub is so much more than a rebrand – it’s a testament to our dedication to supporting the diverse needs of today’s workforce,” says Lynne Oldham, Chief People Officer, Stash and Board Member, Wellhub. “By investing in the health and happiness of employees, we not only create more productive and engaged workplaces but also generate tangible returns for companies in the form of higher employee retention and reduced healthcare costs.” 


A staggering 93% of employees value their wellbeing as much as their salary. Despite this acknowledgement, the prevalence of employee stress has reached unprecedented levels, posing significant challenges for organizations. This paradigm shift underscores the need for prioritizing employee wellbeing, as it has profound implications for employee recruitment, engagement and retention strategies, all of which impact overall company performance. This begs the question: why are companies and employees struggling with wellbeing?


  • Too Complex: With so many wellbeing options available, companies are unsure of where to prioritize investments and end up offering benefits that don’t meet the diverse needs of their employees. 
  • Too Expensive: Most people can’t afford individualized solutions for fitness, mindfulness, therapy, nutrition and sleep or other services – especially at the same time. 
  • Too Time-ConsumingAlmost 90% of people want to live healthier lives – they just don’t know how, which negatively impacts motivation. They’re being flooded with too much information – and it’s harder than ever to know what works and what doesn’t.


Wellhub empowers companies to meet their employees wherever they are on their wellness journey, with personalized guidance, coaching, and social gamification. This holistic approach, addressing physical, mental, and social well-being, is linked to the highest returns on investment, as healthy and engaged employees are more productive and less likely to leave. With Wellhub, businesses of all sizes can launch wellbeing programs that employees will use and love. In tandem with its rebrand, today Wellhub is unveiling new product updates for HR leaders, benefits administrators, employee subscribers and its wellbeing network partners. Here’s what’s new:


Wellhub For Employees now provides access to the largest global network of global, local, and digital wellbeing partners, offering a comprehensive suite of resources to support employees on their wellness journeys. 


  • New Fitness Category: This category offers the best network of gyms, studios, classes and fitness apps in the world, including outdoor adventures with Strava, high-energy workouts with Barry’s, Orangetheory Fitness and SoulCycle, boutique fitness experiences with Xponential brands (Pure Barre, Club Pilates, Rumble), group fitness classes with Les Mills and Life Time, and fitness and wellness service, Apple Fitness+.
  • New Mindfulness Category: This category promotes stress reduction and mental wellbeing with offerings from partners including Apple Fitness+, Headspace and Meditopia, and yoga classes with partners like Asana Rebel and CorePower Yoga.
  • New Therapy Category: This category provides access to licensed therapists for confidential mental health support.
  • New Nutrition Category: This category offers personalized guidance with registered dietitians and nutritionists through partners including Lifesum, MyFitnessPal, Nutrium and StrongerU.
  • New Sleep Category: This category helps improve sleep quality with resources from the most popular sleep apps, including Rise Science, SleepCycle, and Sleep Score.
  • New Women’s Health Category: This category provides dedicated resources for women’s health needs, including period tracking with Clue.
  • New and Redesigned App: The completely revamped Newbrand app simplifies navigation and personalization. Users can now easily search for specific wellness partners, activities, locations, trainers, or instructors.
  • New Wellness Coaching: Every employee can access personal, 1-on-1 virtual coaching that serves their needs with personalized plans to guide them along their wellbeing journeys.


Wellhub For Companies helps drive meaningful behavioral change that transforms company culture and accelerates performance. For companies, Wellhub now offers:

  • Wellhub Challenges: A new way for companies to set up, personalize, and track the progress of group challenges available to all employees. The gamified challenges keep the competition fun, friendly and motivating for everyone, where employees can move towards reaching a common company or team goal. Wellhub Challenges is expected to be generally available in the second half of 2024.
  • Global Digital Plan: A new, free digital plan offering comprehensive wellbeing support for a company’s entire workforce, anywhere in the world.
  • HR Dashboard: A single place to manage enrollment, monitor usage, and measure results. With ready-made promotional assets, it’s quick and easy to launch internal marketing campaigns that drive employee engagement.
  • Payroll Management and HRIS Integrations: Allow Wellhub to be offered as a payroll-enabled employee benefit, so it can be automatically deducted from employee payroll. Wellhub connects with leading HR Information Software (HRIS) providers, including ADP, BambooHR, Oracle PeopleSoft, SAP, Sequoia and Workday.

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