Here are some of the key findings:
Workouts are the new Happy Hour: 6pm and 7pm emerged as the clear favorites for workout times, with 5pm as the next most popular time.
Virtual Trainer Boom: There’s been a 44% YoY surge in the use of virtual trainers and well-being coaches, signaling a dynamic shift towards customized fitness solutions.
Pickleball Phenomenon: Gympass locations dedicated to pickleball experienced a 214% increase in check-ins, speaking to the growing demand for fun ways to socialize while also staying fit.
See the full report here: Gympass Year in Motion 2023