By FitBizWeekly Staff
The HFA Show 2026 returns to San Diego March 16–18, bringing together thousands of fitness industry operators, suppliers, educators and investors for one of the sector’s most influential global gatherings.
As the industry continues evolving beyond traditional gym models into integrated health, recovery, longevity and social wellness, this year’s event promises a strong focus on innovation, business transformation and consumer behavior shifts shaping the next decade.
FitBizWeekly staff will be onsite throughout HFA Show 2026, reporting on new product launches, technology solutions, education highlights and key insights from sessions and forums — including takeaways from the Canadian Forum — to keep Canadian operators informed on global trends impacting their businesses.
What to Expect at HFA 2026
The HFA Show remains a key venue for:
- Large-scale equipment debuts
- Recovery and longevity category expansion
- AI-driven member engagement tools
- Integrated health positioning strategies
- Programming innovations in strength, performance and social fitness
- Global networking across ownership groups, suppliers and investors
With international attendance and significant buying power on the trade show floor, the event provides Canadian operators with a forward-looking perspective on where capital, technology and consumer expectations are heading globally.
Keynote Speakers: Leadership and Performance at Scale
This year’s keynote lineup brings perspectives from business, sport and leadership:
Erica Dhawan – Leadership expert and bestselling author, presenting on collaborative leadership and navigating complexity in modern organizations.
Jesse Itzler – Entrepreneur and endurance athlete, sharing lessons on resilience, innovation and performance.
Apolo Ohno – Eight-time Olympic medalist, speaking on adaptability, mindset and performing under pressure.
Together, the keynote sessions aim to deliver strategic and motivational insights for executives, operators and industry leaders navigating competitive and evolving markets.
Hall of Fame Induction Ceremony
The HFA Hall of Fame Induction Ceremony takes place March 15, recognizing industry pioneers whose contributions have shaped the global fitness sector.
The ceremony celebrates individuals who have demonstrated long-term leadership, innovation and impact. This year’s event will also feature a special centennial celebration for fitness icon Elaine LaLanne, honouring her enduring contribution to the promotion of physical activity and healthy living.
Canadian Forum: A Strategic Moment for Our Market
For Canadian delegates, a key highlight will be the 2026 Canadian Forum, taking place:
Tuesday, March 17 | 4:00 PM – 5:30 PM
The Canadian fitness industry is at an inflection point. As global trends toward social wellness and integrated health accelerate, Canadian facilities are increasingly positioning themselves as essential components of national health infrastructure.
This high-level session will examine macro-level shifts influencing the Canadian market and how operators are adapting business models to meet a more health-conscious, sophisticated consumer.
Panelists include:
- Clive Caldwell, President & CEO, Cambridge Group of Clubs
- David Hardy, President, Franvest Capital Partners
- Paula Comfort, CEO of HIRE GROUND TALENT
- Greg Lawlor, President of Matrix Fitness Canada.
- Erin Phelan, Director of Communications, Fitness Industry Council of Canada
- Zach Weston, Executive Director, Fitness Industry Council of Canada
For Canadian owners and executives, this forum offers strategic insight into domestic growth pathways and the evolving role of fitness within Canada’s broader health ecosystem.
Canadian Delegate Registration Codes
Canadian operators planning to attend can access preferred registration pricing:
- HFAFIC – Save $75 on a 3-day registration
- 26FIC – Complimentary Trade Show pass
These codes provide accessible entry points for Canadian delegates looking to engage with global innovation while participating in the Canadian-specific programming.
As the industry continues redefining its role in preventative health, longevity and social connection, HFA 2026 offers a timely lens into the future of fitness — both globally and at home in Canada.
For additional show information or to register, visit healthandfitness.org.
Images: Health & Fitness Association
