How To Grow Your Fitness Business Bigger, Stronger, and Faster in 2023

How To Grow Your Fitness Business Bigger, Stronger, and Faster in 2023
By Sean Greeley

By Sean Greeley

NPE Founder & CEO

Do you live, eat, and breathe all things fitness?


Do you absolutely love helping clients get healthy, lose weight, and get their lives back thanks to the work you do?


Do you find it impossible to imagine doing anything else with your life?


And yet…you struggle to actually start, grow or scale your business?


After all, you’re a coach, not a business professional.


If that’s you…you’ve come to the right place.


I’m Sean Greeley, NPE Founder, and Coach.

Since 2006, we’ve helped over 53,000+ fitness entrepreneurs grow 6-, 7- and 8-figure businesses in 96 countries.


Our work has driven over $1.1 Billion in revenue growth for our clients, and we’ve been featured 8x on the Inc 500/5000 list of fastest-growing companies.


We’re a global team based in the USA, Canada, UK, and Australia.

Where are you now and where do you want to go?


Fitness business growth is VERY predictable.


Challenges are simply opportunities, not things to be feared.


And in the last 17 years, we’ve solved just about every growth challenge you can think of.


The process isn’t easy. But it is simple.


If you know you’re made for more…if you KNOW you’re capable of growing a highly profitable 6 or 7-figure business…


…all you have to do is follow the Roadmap that we lay out for you below.

Step 1: Get More Clients

Job #1 is ALWAYS to Get More Clients. Period. Whether you’re doing $5k a month or $50k, that principle never changes.


The thing that overwhelms so many fitness business owners is trying to figure out what to do FIRST.


There are 3 main components we teach to help you get more clients.


#1 – Get clear on your offer: You must offer the right services, to the right people, and charge enough to make a healthy profit.


#2 – Dial in your sales process: We teach a sales methodology called NPE AUTO-CLOSER™ that helps you close 80% of your prospects into high-paying, long-term clients.


#3 – Upgrade your marketing: Once you have a solid offer and a proven sales process in place, it’s time to open the floodgates. There are several ways to market your business.


We teach these 3 steps in great detail during our weekly live workshop. You can register today at


We deliver this LIVE every week (2-time slots) and share what’s working in REAL TIME for businesses that are successfully signing new clients.

Step 2: Scale The Business Into A Profitable Machine That Can Run Without You

Imagine signing a dozen new clients in a week, when your previous record was 2 (we help our clients do this all the time).


Things will get chaotic and a little painful!




This is a good sign you’re doing a lot of things right.


Now it’s time to shift your attention to Systemizing Processes, Building and Developing People and Protecting Profits to keep growing without burning out or working 60+ hours a week.


This is a much more sophisticated phase of the business to learn and master, because you’ve got to learn how to become a great leader, and build and manage a team… while keeping your mindset and marketing systems firing on all cylinders.


Juggling 3 balls requires more skills than juggling 2.


Be patient with yourself in this process. It’s not a quick and easy fix, but the rewards are worth it.


Imagine being able to take a real vacation, and not even feel the need to check in on the business while you’re gone.


You must learn how to lead yourself and others with micro intensity and macro patience.


Commit to the journey required to fulfill your long-term goals and vision for the next 1, 3, and 10 years.

If you liked what you heard and you want to learn more, then I’d like to invite you to join us for our next live virtual workshop where you’ll get our 3-step plan to get more premium clients, sell out your fitness programs, and build a waiting list.


Register now at

About the author: Sean Greeley is a founder, coach, family man, author, and speaker who helps fitness entrepreneurs build sustainable and predictable 7-figure businesses.


As founder and CEO of NPE, he has dedicated his life to helping fitness entrepreneurs find the clarity, confidence, and courage they need to break through and grow to the next level…without sacrificing their personal life in the process.

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