iFIT Inc., a global leader in connected fitness technology and equipment, has announced its acquisition of Reform RX, a premium Pilates reformer company known for its connected reformers and instructor-led content. The acquisition signals iFIT’s entry into the growing Pilates market and aligns with the company’s broader strategy to offer holistic, low-impact training solutions to both commercial and home fitness users.

“Pilates has become a cornerstone of modern fitness, offering low-impact, core-focused movement that supports strength, flexibility, and balance,” said iFIT CEO Kevin Duffy. “With the addition of Reform RX, we’re empowering our athletes with even more ways to move — whether they’re building out a studio or working out at home.”

The acquisition will bring Reform RX’s smart reformers and guided Pilates content under the iFIT umbrella, with plans to launch integrated Pilates-based programming on the iFIT platform in the near future.

“This partnership marks a new era, not just for Reform RX, but for the evolution of Pilates itself,” said Reform RX founder Yvie McGaffin. “Together with iFIT, we’re shaping a future where movement becomes more intelligent, more intuitive, and profoundly transformative.”

Details on new product rollouts and Pilates content offerings will be announced later this year. For more, visit iFIT.com.