Are you worried your style of training is too niche? Do you know if your brand and your services are clear enough to attract the types of people who can and want to serve?

We’ve all been there! Feeling like a fraud when we’re trying to ask for a raise or increase our rates, or even post content on social media. We get stuck in “imposter syndrome” and it sucks.  

It’s not only keeping you away from your dreams and goals but also not getting you any closer to serving the people who need and deserve your help!  There are tons of fitness leaders, some with much less experience and fewer qualifications, posting oodles of content and selling a lot of programs or packages.

How do YOU become confident and stay authentic?

You need to build your brand, as simply and quickly as possible. Communicating your brand becomes much easier when you understand “what” does or doesn’t define its persona, or character.

Here’s a great way to kick off the creation of your brand character, your “what”.

Brainstorm 2 lists of words:

1. Adjectives or descriptors that represent you; qualities you have and resonate as compliments when you hear or read them.
2. Adjectives or descriptors that DON’T represent you; qualities other trainers/instructors/coaches might have but they’re not a good fit for you.

You need to create your professional voice. This will make content creation much faster!