Neo Fitness, a division of the NEO Out of Home Canadian advertising network that offers static and digital display formats within high-traffic environments, has announced the appointment of Perry Tucciarone as Director of Fitness Network Development. In his new role, Perry will continue to expand and develop the NEO Fitness network to fitness facilities in Canada.
“Perry will help NEO achieve our goal to expand the NEO Fitness Network across Canada,” said Ronald Tapiéro, NEO President and CEO. “We are excited he has joined our team and will utilize his vast experience in the fitness industry to advance our plan to maximize the growth of our leading-edge technology designed to promote businesses and communicate with their customers across Canada.”
Tucciarone has successfully owned, managed, and consulted fitness clubs in Canada and the United States for over 25 years and most recently was Director, Business Development & National Accounts for Antaris/Merchant Treasury Services, a Fitness Club Management Software company.
He is also a Provincial Council Member with the Fitness Industry Council of Canada, a not-for-profit trade association that represents 6,500+ Canadian fitness centres.
‘’This is an amazing opportunity to join an innovative organization with a dynamic platform that reaches out to consumers in targeted ways,” said Tucciarone. “NEO is a perfect fit for all types of fitness clubs to monetize their business. It is easy to adapt with no disruption to their operations.’’
NEO (neo-ooh.com) is a Canadian based advertising network established in 505+ sites, 150 municipalities and eight provinces offering 3,364+ advertising faces in gyms, shopping malls, C-stores, and gas stations.
NEO products and content are designed to improve the customer experience. At each partner site, screen layout and installation are adapted to each environment. The screens are modern, efficient, and the content is stimulating, engaging, and adapted to visitor state of mind. In Fitness centres, NEO offers two advertising monetization products, namely TV screens (vertical and horizontal formats) and WIFI.