Technogym’s worldwide social campaign promoting Wellness and fight sedentary lifestyle is back with a new format developed for fitness and wellness clubs
Let’s Move For a Better World is a highly anticipated event for thousands of fitness facilities around the world, and 2020 will not be an exception. Technogym, a world leader brand in fitness, wellness, sport and health, announces Let’s Move Week 2020, a new format full of fitness events, challenges, online and offline activities. From 9 to 15 November people from all over the world will join forces to promote Wellness in all its forms and places.
During Let’s Move Week 2020, fitness clubs by joining the global campaign will be able to engage their members with custom on site events, create live and on demand workouts thanks to the new streaming opportunities offered by mywellness 5.0, promote the event with social media activities and challenges and take advantage of Technogym workouts available on mywellness and Technogym social networks. Technogym will offer the clubs joining the campaign the possibility to download the Let’s Move Week Marketing Kit with all the promotional contents artworks: images, videos, posters and more.
Within the actual scenario, the aim of the campaign is also to support the fitness industry to regain momentum after these months, involve members and activate new ones, promote the physical and mental health of people by expanding the fitness community. Whether working out in the facility or at home, it is possible to take part in Let’s Move Week.
The engaging aspect of the initiative also shows how it can help in increasing customer loyalty, motivation, and attendance. By focusing on the community of each centre, the campaign helps in boosting team spirit by encouraging the achievement of a common goal. The 2019 edition led to important developments for the participating gyms showing how attendance increased on average by 26%, new memberships by 15% and 86% of the people involved in the centre (trainers and staff) noted an improvement in team spirit during trainings, which consequently enhanced the working environment and ensured a better atmosphere among customers.
Alongside its important social message, the campaign also represents a very effective tool for fitness centres to increase activity. Thanks to the online communication plans, both on the web and social media, the campaign has proven to attract new members through participants sharing their training experiences online.
The “Let’s Move for a Better World” campaign perfectly sums up the Technogym mission of spreading Wellness on a global scale. Technogym believes that educating the younger generations is essential to reach this goal and to create a more sustainable society that has well-being as one of its founding values.
More info on www.technogym.com/letsmove-week-2020/
Founded in 1983, Technogym is a world leader brand in fitness, wellness, sport and health. Technogym provides a complete Ecosystem made of connected smart fitness equipment, digital services and training contents. Thanks to the Mywellness Cloud Platform people can connect to their personal training experience anywhere, both on Technogym equipment and mobile devices. With over 2,300 employees and 14 branches globally, Technogym is present in over 100 countries. More than 80,000 Wellness centers and 300,000 private homes in the world are equipped with Technogym. Technogym has been appointed Official Supplier to the Tokyo 2020 Olympics for the eighth time, after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012, Rio 2016 and Pyeongchang 2018.