LIV North and Life Fitness have signed an exclusive agreement for the distribution of the Life Fitness family of products in Canada. The agreement includes: Life Fitness, Cybex, SciFit, Hammer Strength, ICG and Brunswick products for both commercial and residential markets.
According to Brian Townsend, Vice President, Sales for LIV North Inc., it was the culmination of a long negotiation in order to provide the most customer-oriented means of distributing Life Fitness products in Canada.
“Providing our clients with the best products in the industry has always been essential to LIV North’s mission,” says Townsend. “Our partnership with Woodway, Watt Bike, CORE FX and now, Life Fitness, allows us to consistently deliver top of the line equipment so customers can achieve their fitness goals whether at home or in their fitness facility.”
“This strategic partnership allows LIV North to reinforce our mission of providing the Canadian market with the industry’s best products and services,” says Craig Aris, President and CEO of LIV North. “We couldn’t be more excited. Joining with Life Fitness allows us to provide our customers with the very best.”
“Life Fitness has recently analyzed the most effective way to provide the industry’s leading full range of fitness equipment with increased efficiencies across our commercial and consumer product portfolios in Canada,” says Tim McCarthy, Vice President, Sales, Life Fitness Family of Brands. “We are excited to be partnered with LIV North Inc., to strengthen the distribution of the Life Fitness Family of Brands to the Canadian market, as our master distributor.”