Liv North Strengthens Senior Management Team In Preparation for Future Growth

Liv North Strengthens Senior Management Team In Preparation for Future Growth
Pictured L to R: Trevor Irwin, Lisa Kendall, Brian Townsend (photo courtesy Liv North)

LIV North Inc. has announced the appointment of Lisa Kendall as the company’s next President and CEO. Lisa served as Vice President, Amenities for LIV North Inc. after acquiring Health Systems Group in 2018. Lisa brings 15 years of experience in corporate finance and has spent the last four years at a senior level at the forefront of Canada’s corporate health and fitness industry. “I am honoured and thrilled to have the opportunity to build on the legacy of our collective group of companies and to continue inspiring LIV North’s impressive growth.” 


Brian Townsend has been appointed Vice President, Operations. Brian has over 25 years of experience in operations, change management, and sales & marketing for manufacturing and distribution. Brian is tasked with consolidating operations into a new 28,000 square foot head office, showroom, and distribution centre to support their national residential and commercial dealers. “I look forward to implementing our plan to build LIV North’s operations and ensure that we are the number one customer-focused company in the fitness industry.”  


Trevor Irwin has been appointed Vice President, National Sales, and will be responsible for managing LIV North’s team of 16 direct sales reps and their national dealer network. Trevor previously held the position of Sales Manager for Western Canada and brings over 17 years of experience. Trevor has managed some of Canada’s largest fitness projects and is an established leader in the industry. “I am grateful to have the opportunity to lead our sales team into our next chapter. The LIV North team consists of leading experts whose passion, enthusiasm, and expertise drive them to deliver exceptional results. We will remain committed to pursuing creative and insightful solutions to help Canadians meet their health and fitness needs.”


LIV North serves more than 500 organizations from coast to coast, employing over 1,200 Canadians. For more information, visit


To contact Lisa Kendall, email or connect on LinkedIn.


To contact Brian Townsend, email or connect on LinkedIn


To contact Trevor Irwin, email or connect on LinkedIn

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