You know your marketing message is one of the best ways to get your message in front of others—especially the people you want to attract into your gym.

But when you’re marketing, it’s better to focus your message on one person—as opposed to a large group of people.

This allows for a stronger, clearer, and more concise message that will resonate with your target market. Even if you want to attract thousands of people to your gym, you’re not going to be successful if you’re trying to market to all of them—and not just a small segment.

Each person has specific needs and goals they want to accomplish. And if your marketing focuses on everything they may want, the message may appear cold and out-of-touch. But, if you’re able to focus your efforts on speaking directly to one person…then your message may impact countless people.

And that’s because they feel that you “get them,” which makes it much easier to sell them on a program or service.

Here’s a quick tip for making your message resonate:

When designing your marketing, pretend you’re talking to your mother…your spouse…or a close friend who has professed a particular need, or result, they want to accomplish. This way, when you’re crafting your marketing message, you’re doing it in a way that will make you feel more connected and engaged to your audience.

If you’re able to satisfy the need of one person…and they are able to share what your gym was able to do for them…

Then they more likely to talk about their experience, which can translate into more business for you–as people read and hear about others experiences that may closely match their needs or pain points.

So…in order to make your marketing more effective, you need to:

• Market to one person—so you can be more connected to your target market.
• Understand how your service can impact their lives—and how it solves their problem.
• This will also give you the information you need so you know how your product can fit into their day.

Take Home Message

Your marketing message is what drives leads into your gym. But having the wrong message, or worse, a message that doesn’t resonate with your target market, could ultimately prevent leads coming into your gym.

If you’re able to speak to your market by focusing on one person—you can finely tune your message, helping you attract the clients you want.