Mind-Blowing Data About Fitness

Mind-Blowing Data About Fitness
By Nathalie Lacombe

By Nathalie Lacombe

A data-driven report attributes $23.4 billion as the total value of health savings generated by sport and physical activity in Canada in 2019, preventing over 2.2 million cases across a range of health conditions. $6.19 billion of that is attributed directly to the activity undertaken in health and fitness clubs. That’s BILLION, with a B! That’s the fitness industry’s contribution to the health-care system in Canada. The Fitness Industry Council of Canada (FIC) is making this report publicly available and utilizing its data in government lobbying efforts.


To find out more and download a copy of the report click here. And please take a moment to take in the power of what you bring to your members, clients, community, and country!

$6.19 BILLION of total social value of Canadians can be attributed to activity in fitness facilities 

Following the success of the canfitpro conference in August, FIC would like to follow up with both those who attended and were unable to attend the launch, in partnership with 4Global and Sheffield Hallam University of “The Impact of the Sector” report, showing the health valuation of sport and physical activity in Canada. 


The aim of this report is to build advocacy and awareness around the role that fitness facilities play in keeping Canadians healthy and the social value that clubs generate. This data will be used to showcase our industry with policy makers and help to build relationships with the healthcare industry.

The Headlines of this report show that Sport and Physical Activity generated savings of $23.4-Billion across health indicators in 2019, preventing over 2.2 million cases across a range of health conditions

As a facility owner/operator, we want to give you the opportunity to visualize your own impact as an operator contributing to the value generated across Canada.  Working in partnership with 4Global we want to help you measure the value your facilities generate and work with you to help drive more active participation across your region.



Sharing your active participation data with 4Global will allow you to visualize your impact and add to the growing range of data.  We as FIC could use this aggregated data to support you in lobbying with credible evidence to show the value of our sector. Through 4Global’s Social Value Calculator module, you can drill down to the detail of the value generated at your facilities.



If you would like to get involved in this project, please contact FIC Executive Director, Trisha Sarker, for more details and to discuss how you can contribute to the growth of the physical activity sector in Canada. 

Nathalie Lacombe, M, Sc. Is the coach and cupid of the fitness industry! She blends her 25 years of international fitness experience with her degrees in psychology and exercise science to coach fitness professionals and leaders towards incredible success in their careers and businesses.





Fitness Industry Council of Canada (FIC) is the not-for profit trade association that represents the voice of fitness facility operators across Canada. Representing more than 6,000 facilities with more than six-million members nationwide, FIC pursues a legislative agenda in the hope of bettering the fitness industry for both consumers and operators. FIC aims to work with both industry and government to improve the health and physical activity levels of Canadians.

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