By Fitness Industry Council of Canada
National Health and Fitness Day (NHFD) is soon approaching on June 4th!
Fitness Industry Canada’s (FIC) NHFD task force has come up with a number of ideas to help your business celebrate the day! You can do something simple through social media or get more involved by hosting and organizing events.
To keep things simple, FIC encourages fitness facilities to consider waiving their drop-in fees for the day or hosting open exercise events.
Here is how you can get involved:
The Social Campaign
Leading up to National Health and Fitness Day, FIC will be posting a MOVE OF THE DAY on our social channels. We encourage you and your staff to all record yourselves participating in the move of the day, posting to social media, tagging FIC @ficdn, and using the hashtag #letsmovecanada
On June 4th, we will weave together the MOVE OF THE DAY into a circuit! This will be a social challenge for all FIC members!
I want to do a NHFD promo video, what should I say?
We have a script for you! Please feel free to use the script below to record your promo video:
“Hello, I am _______________, [include short bio]. I would like to invite you to celebrate National Health and Fitness Day on June 4th! Fitness Industry Council of Canada, the not-for-profit trades association representing the voice of fitness business in Canada is challenging Canadians to get more active. The week leading up to National Health and Fitness Day, participate by joining Fitness Industry Council of Canada’s social media challenge by posting the MOVE OF THE DAY and using the hashtag #letsmovecanada. We look forward to seeing more people get more active coast-to-coast!”
Don’t forget to tag FIC on social media so that we can share your video and your moves! @ficdn
The National Health and Fitness Day Act, Bill S-211, became law in December 2014.
Canada is facing an inactivity crisis. Daily physical activity is on the decline and preventable illness is on the rise. It’s time to get up, get out, and get active! National Health and Fitness Day (NHFD) is an initiative to challenge Canada to become the Fittest Nation on Earth, starting with making one day, the first Saturday in June, the day when Canadians get out and get active in any way they wish.
With the passage of the National Health and Fitness Day Act in 2014, Canada gained a Day to celebrate.
Fitness Industry Council of Canada (FIC) is the not-for profit trade association that represents the voice of fitness facility operators across Canada. Representing more than 6,000 facilities with more than six-million members nationwide, FIC pursues a legislative agenda in the hope of bettering the fitness industry for both consumers and operators. FIC aims to work with both industry and government to improve the health and physical activity levels of Canadians.
