By Mark Aquino,
Konnectme Sponsored Article
Back in November last year, our team at konnectme gym digital marketing wrote an article regarding the implementation of Core Web Vitals on May 2021 and why you need to optimize your fitness website immediately.
Today, I am going to show you how to assess your website to determine if you actually need optimize it before May 2021.
If you need to know why this is important, you can read our blog here.
Fitness Website Core Web Vitals Analysis - Overview:
1. Visit Google Speed Test
You do not need an account to check your fitness website’s speed test through google. All you have to do is visit here.
2. Enter your Fitness Website’s domain and Click ‘Analyze’
Depending how big your gym’s website is, the analysis may take anywhere from 1 to 5 minutes.
3. Analyze your Mobile and Desktop Friendliness
Understanding Google’s Scoring System
What your score means:
0-49: You need to optimize your website immediately.
50-89: Your website could be considered ‘average’ and one wrong move may affect your SEO. A website optimization report would be very beneficial for you.
90+: You are doing very well and you don’t need any Core Web Vital optimization at this point.
Important:
You should score with less than “2 seconds” on the following:
- First Contentful Paint
- Largest Contentful Paint
- Cumulative Layout Shift
4. Understanding why your Mobile and Desktop Score is a bit Different
Mobile
Most website builders that offer basic website creation utilize “auto mobile rendering” which usually only minimizes the things that a reader can see as compared to the desktop. Mobile is actually quite different from desktop and it also needs to be manually created and updated. This is the reason your mobile score might be very low when compared to your desktop.
Desktop
Most websites are desktop friendly, and we find that the biggest culprit contributing to a lower score is having non-compressed or optimized images.
5. Fix these issues before your local competition does!
If you find you are always seeing your business as the second contender in Google search results, then you should fix your website issues as soon as possible.
This way, google will have enough time to re-crawl your website and deem it to be more authoritative. Which means your gym will show up on search engines as the first choice and not second.
Optimize your fitness website’s SEO and Core Web Vitals with Konnectme
If you have been putting off fixing your fitness website, contact us today so we can make sure your digital marketing is ready for the new update. Our agency only works with one gym per city to avoid implementing the same strategies as the competition. Schedule a free strategy call with us so we can build you a custom-tailored plan to generate more leads, sales and profits. https://konnectme.ca/fitness-search-engine-optimization/
Mark Aquino
Marketing Manager
Direct: (236)412-5823
Office: (604)446-7467
Toll: 1(855) 604-4467
konnectme.ca
