ParticipACTION Campaign Urges Government to Take Action on Inactivity Crisis

By Fitness Industry Council of Canada

By Fitness Industry Council of Canada

Fitness Industry Council of Canada has signed the ParticipACTION campaign and we’re asking the Government of Canada to tackle our national physical inactivity crisis. If you believe that investments in physical activity policies, programs and infrastructure are good for people living in Canada and that regular physical activity is a necessity of life, please consider signing today.

Canada is experiencing a physical inactivity crisis, with only 16 percent of adults and 39 percent of children & youth meeting recommended physical activity levels – and the pandemic has only made the situation worse. We are at a pivotal moment and physical inactivity needs to be treated as a pervasive public health issue and urgently recognized as a national priority.


This is not the time to be still.


Visit to sign an open letter urging the Government of Canada to take action to make getting active a part of everyday life for everyone.

The goal for the campaign is to demonstrate to the federal government that individual Canadians and organizations agree that physical activity is a necessity of life.  We believe that investing in physical activity promotion, programs, policies and infrastructure will help us become a more active and less sedentary population. It is a powerful investment that will make Canada a healthy, joyful, environmentally progressive, inclusive and economically strong nation. 


We also believe that the whole sport, physical activity, recreation, and health sectors stand to benefit from this campaign.  


After the campaign, ParticipACTION will report on the number of signatures and ridings represented from each province and territory. This report can be used as evidence when addressing the physical activity crisis.  FIC coalitions will use this data in policy meetings, pre-budget submissions, funding applications, and other government relations processes to further our mission in getting people active.

Fitness Industry Council of Canada (FIC) is the not-for profit trade association that represents the voice of fitness facility operators across Canada. Representing more than 6,000 facilities with more than six-million members nationwide, FIC pursues a legislative agenda in the hope of bettering the fitness industry for both consumers and operators. FIC aims to work with both industry and government to improve the health and physical activity levels of Canadians.

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