(Photo courtesy POUND Fitness.)
Supplier News
POUND Fitness, the international fitness company known for its original drum-inspired workout, is shifting the training model to simplify the license and training requirements. The move will help bring Generation POUND to schools worldwide and offer POUND Unplugged to instructors and studios looking to diversify their programming and enter the mental wellness space.
Starting immediately, fitness instructors and educators can get licensed to teach any program, including POUND Rockout Workout, POUND Unplugged and Generation POUND, in the order that suits them. In addition, to help reach a broader audience with fewer barriers, the POUND Pro Training prerequisite has been removed from the POUND Unplugged and Generation POUND programs, and training is offered in-person or virtually with one-day training.
“We recognized the need to simplify the process,” says POUND Fitness Founder and CEO Kirsten Potenza. “Now anyone can get trained and licensed in any POUND Fitness program without prerequisites. Clubs can also bring on POUND through different instructors and programs to suit their schedules and needs.”
Potenza adds, “We have always been deeply committed to the cognitive and physical benefits of music, drumming, and exercise. The simplified training process will allow us to share the benefits with a diverse global audience.”
Generation POUND is a program focused on kids ages 6-12 that fuses movement and music to improve focus, coordination, physical fitness and teamwork skills for Rockstars in Training. Instructors use Ripstix® – POUND’s lightly weighted exercise drumsticks – to learn alternative ways to explore movement.
The recently launched POUND Unplugged workout is an efficient 30-minute class designed specifically for mental wellness by balancing focused, high-intensity movements with restorative stretches, rhythmic breathing and meditation. POUND Rockout Workout is the original POUND workout and includes a 45-minute electrifying jam session that combines cardio, strength training and plyometrics – all set to your favorite soundtrack.
About POUND Fitness
POUND Fitness®, an international fitness company based in Los Angeles, was created in 2011 by two women who were both recreational drummers and former college athletes. Designed for all fitness levels, POUND’s programming fuses drumming and movement to connect mind, body + sound. Using Ripstix®, lightly weighted drumsticks engineered specifically for exercising, fitness-goers can become the music and tap into the physical and cognitive benefits of drumming and the mind-body connection. Founder and CEO Kirsten Potenza cultivated a brand and community that stands behind its pillars of mental health, inclusivity, community, and self-expression. Today, POUND offers three different programs (POUND–Rockout. Workout, POUND Unplugged and Generation POUND) and serves a passionate global community through its nearly 30,000 POUND instructors, 8,000 venue partners, and on-demand platform (POUND Backstage). PoundFit.com
