Reebok and F45 Training have launched a first-of-its-kind global partnership, combining Reebok’s expertise in performance and style with F45’s high-energy, community-focused training model. The multi-year collaboration designates Reebok as F45’s official partner for performance footwear, apparel, and wearable technology, including the October 16 launch of the Reebok Smart Ring, which offers training, recovery, and lifestyle tracking for members and coaches.

“In partnership with F45 Training, we’re delivering best-in-class product innovation through the Nano franchise, and creating experiences that connect people to the power of fitness culture in meaningful, energizing ways,” said Todd Krinsky, CEO of Reebok.

The partnership will also introduce co-branded apparel for F45 coaches in 2026, along with an exclusive member collection featuring the award-winning Nano training shoe, performance apparel, and lifestyle layers. Beyond gear, the collaboration includes curated Reebok x F45 workouts, athlete-led classes, events, and digital storytelling aimed at enhancing training, recovery, and community engagement.

“Partnering with Reebok gives us the tools to bring our vision to life on a global scale through gear, technology, and experiences that take every workout to the next level,” said Tom Dowd, CEO of F45 Training. The partnership was officially unveiled during F45’s Forward (FWD) launch event on October 16 in Boston, with simultaneous workouts across F45 studios worldwide. Additional activations will follow in key cities, including London, Sydney, and New York, and additional exclusive events throughout 2026.

The collaboration highlights a growing trend in the fitness industry where brand partnerships expand the intersection of technology, performance, and community-driven training, setting new standards for member engagement globally.