New hybrid fitness boutique features private FITsuites™ equipped with top-of-the-line equipment and programming to empower anxiety-free, hyper-efficient workouts
Safe Sweat was founded by Emre Ozgur and Andrea Kloegman, two fitness industry experts with a combined 50 years’ experience working at the President and VP level for world-renowned brands. Having both witnessed and experienced body image issues and gym anxiety firsthand over the course of their careers, they sought to fill a void in the fitness industry with a gap-bridging solution for those wanting a premium workout experience without the potential judgment, ogling, discomfort or wait times that many experience at a traditional gym.
“Millions of people suffer from gym anxiety, but not enough people talk about it and we wanted to not only normalize the conversation but provide a solution,” says Safe Sweat founder Emre Ozgur. “By removing outside distractions, the need to wait for or wipe down equipment, and the stressors of working out in a busy public gym, the focus shifts back to the only person that matters: the person in the mirror.” Safe Sweat founder Andrea Kloegman adds, “We designed Safe Sweat for physical and mental empowerment, not to mention optimal workout efficiency.”
Safe Sweat’s flagship South Surrey location is 2,700 square-feet and features eight private FITsuites that range in size from 150 to 250 square-feet. All rooms are equipped with high-end finishes, the highest standards of safety and cleanliness, and everything you need to train at your best, including top-of-the-line cardio, squat racks, resistance training and functional equipment. Dimmable lighting and recovery tools further support total body wellness. Each FITsuite has a large digital screen programmed with the Safe Sweat Fitness library so members can select from workouts categorized by body part, workout type, fitness level and more. All FITsuites are thoroughly sanitized in between sessions.
Safe Sweat memberships range from $175 to $275 per month and are available month-to-month with no contract. Members can seamlessly book FITsuites in 50-minute intervals via the Safe Sweat App and can add an in-person Sweat Pro (Personal Trainer) to their fitness journey at any time. A maximum of 350 members will be allowed at the South Surrey location to ensure availability and flow. While workouts are completely private, there will always be First Aid and CPR-certified team members available. Safe Sweat plans to launch additional locations, as well as Franchise, in Canada and the U.S in the next 12 months.