SPINCO and Echelon Unveil SPINCO’S First Connected Bike to Home Market


Canadian spin studio operator SPINCO has announced the launch of its first home fitness bike, Podium, alongside connected fitness industry provider, Echelon Fitness. The relationship is expected to usher in a new generation of fitness bikes featuring state-of-the-art technology designed to “transform workouts into unparalleled fitness experiences.”


The bike, now available for purchase online, will directly challenge Peloton for a share of the at-home fitness bike market. Flagship retail locations are set to open in Spring 2021.


SPINCO operates 18 studio locations across Canada and has more than 150,000 members. The born-and-bred Canadian company has grown every year since its founding in 2014, earning a reputation for cultivating a strong community of riders committed to physical and mental wellbeing.


“Our bike was created with our passionate riders in mind,” said Michelle August, Founder of SPINCO. “When you step inside a SPINCO studio, there is an unexplainable feeling that riders experience and we set out to recreate that raw experience at home with custom content created just for them. We believe that the result is a bike that is true to our brand and an exceptional addition to our in-studio programming.”


Podium will feature immersive content that is exclusively Canadian made and curated by SPINCO’s top instructors from across the country. Additionally, riders will also have 24-7 access to the Echelon catalogue of live and on-demand workouts.


While at-home fitness bikes have been exploding in Canada and the United States, SPINCO hopes to shine in the market and be a clear choice for riders. “There were no shortcuts when we created this product,” said August.


“Great steps were taken to ensure our bike was approachable, intuitive and met the needs of today’s consumer. We have included key features that truly set us apart, including a 22-inch HD touch screen, 32 levels of electronically controlled resistance, best-in-class components and innovative aesthetics that are perfect for any rider.”


SPINCO would not have been able to make this bike a possibility without the support of Echelon.


“SPINCO came to us with a unique value proposition that truly excited our team,” said Echelon Founder and CEO Lou Lentine. “Our DNA is so similar, delivering incredible fitness that drives brand love and a sense of true community. The commitment to their clientele pushes them to keep innovating and we know that dedication will make their at-home product an incredible success.”


SPINCO is devoted to having close ties to the communities in which it operates. With each studio, the brand works with several local charities, initiatives and fundraisers to do its part. As SPINCO launches its new bike, these charitable components only become more important.


“This launch is a natural extension of our brand and we owe this milestone to our incredible community of riders,” said August. “We hope to showcase our gratitude by partnering with local charities including Baycrest Foundation, Ronald McDonald House, and Montreal en Action, where we will donate a percentage of each bike sold to combatting important issues in our neighbourhoods. Customers will have the option to choose which charitable initiative they would like to support at checkout.”


The SPINCO bike will be available exclusively at www.spincopodium.com for $1999.00 with guaranteed delivery in spring 2021.

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