Strava, the world’s largest digital platform for active people, has announced its agreement to acquire Runna, a UK-based app specializing in personalized running training plans and coaching. The move signals Strava’s continued expansion into structured fitness programming and its growing presence in the competitive run-training market.

The acquisition will bring together Strava’s global community of over 150 million registered users with Runna’s dynamic coaching tools, addressing a sharp rise in demand for personalized run training. Nearly 1 billion runs were logged on Strava in 2024, and interest in race participation is surging—particularly among younger users. According to Strava’s own Year in Sport report, 43% of users are aiming to complete a major race in 2025.

“Runna’s mission to give every runner a personalized plan to achieve their goal is a perfect fit,” said Strava CEO Michael Martin, noting the alignment with Strava’s recent growth and innovation push.

Founded in the UK, Runna has built a loyal user base with its coach-supported, goal-based training plans. Co-founders Dom Maskell and Ben Parker emphasized their commitment to improving global access to quality run coaching: “This partnership gives us more resources to continue innovating and supporting runners around the world.”

Strava plans to keep Runna operating as a separate app while investing in its continued development and expanding its team. The acquisition is also viewed as a strategic boost for Strava’s API developer ecosystem, which currently supports over 100 fitness apps that integrate with the platform.

Strava reiterated its commitment to being an open platform for athletes of all levels, regardless of the apps, devices, or sports they use. Terms of the deal were not disclosed, and the transaction is subject to standard closing conditions.

For fitness industry stakeholders, the deal reflects the increasing convergence of fitness data, community, and personalized programming, with implications for digital coaching, club engagement strategies, and hybrid fitness services.