The 1- Page Fitness Business Plan

The 1- Page Fitness Business Plan

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By Sean Greeley, NPE Founder & CEO

By Sean Greeley, NPE Founder & CEO

In 2021, an apartment complex in Miami suddenly collapsed. Investigators would determine that a failure in the foundation of the building was a key factor in the building’s destruction.


Like buildings, businesses need strong foundations. Without it, you risk taking the whole enterprise down.


There’s a lot of questions to answer: What’s a distraction? What’s worth your time? What’s going to grow revenue? What’s actually going to slow you down?


After working with over 53,000 fitness businesses…I’ve learned there’s only a handful of things you need to focus on.


My team and I developed a resource to simplify the convoluted path toward growing a fitness business. We call it the 1-Page Fitness Business plan, and it’s 17 years of experience packed into a single resource.


Growing a profitable business isn’t easy.


But it is simple.


Don’t Underestimate Your Vision


It starts with having a clear personal and business vision. You can achieve great things in your business…but you can’t sprint into the dark, and hope to reach a destination you haven’t decided on.


Vision gives light to your path, and helps you decide what factors to take into account as you grow your business. If you’re going to grow your studio or gym business, then you’re likely going to be signing a lease on a space for 1, 5, or even 10 years.


You better be clear on what that commitment should produce for you. That’s a significant investment of time, energy and resources. A clear vision is the difference between a bulging bank account and a thriving client base…


…and loads of unhealthy debt with no prospects in sight.


Get Laser-Specific On What Your Goals Are


With your vision in hand, you can set clear targets for the business. This is how you make your vision real and practical.


There are 5 categories of targets every fitness business must have: revenue, expenses, profit, client count, and personal income.


These are areas of focus that help guide your decision making. Without these numbers, you’ll never know if you’re on track or off track. It’s like trying to fly a plane with no idea what any of the instruments on the dashboard mean. The likelihood of getting to your destination would be slim.


Understand Your Ideal Client


The final piece of your foundation is defining your perfect client. It constantly amazes me how much this critical task is overlooked.


Get honest about who you like working with, who you want to work with, and who will pay the best.


When you clarify your vision, set clear targets, and identify your ideal clients, you’re well on your way to building a solid business foundation.


Create Your 1-Page Plan


Ready to evaluate your business to more solid ground this year?


I encourage you to download a free 1-Page Fitness Business Plan template and to keep you focused, eliminate overwhelm, and guide your marketing and sales strategies.

About the Author:


Sean Greeley, Founder & CEO of NPE has helped 53,000 fitness entrepreneurs go from broke to stacking cash over the last 17 years. Under his leadership, NPE has become the go-to destination for business growth systems, tools, and coaching for fitness entrepreneurs to grow to 6-, 7-, and 8-figures.  To get your personalized plan for growth, visit NPE’s website.


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