By Erin Phelan
Fitness Industry Council of Canada
There’s never been a better time to be in the fitness industry. As research increasingly links exercise to long-term health, fitness is becoming essential to preventive healthcare. Canadians are heading to gyms in record numbers, and the Fitness Industry Council of Canada (FIC) continues to advocate for policies that recognize fitness as a healthcare solution. Here’s a roundup of recent studies offering powerful insights to shape programs, marketing, and member engagement.
1. Strength Training and Cognitive Health in Older Adults
A study from Brazil’s UNICAMP (March 2025) found that twice-weekly resistance training reduced brain atrophy and improved memory in older adults with mild cognitive impairment (MCI). Some even reversed symptoms.
Takeaway: With Canada’s aging population growing, age-inclusive strength training programs like “Brain & Body Strength” or “Age Strong” can attract older adults seeking alternatives to medication.
2. HIIT Remains a Powerhouse—But It’s Evolving
A 2025 meta-analysis confirmed that just 15–20 minutes of HIIT, three times per week, significantly improves metabolic health. Emerging formats like “Green HIIT” and “Social HIIT” enhance adherence and community impact.
Takeaway: Refresh your HIIT offerings with group, outdoor, or equipment-integrated formats (i.e. sled push, Kettlebell swings or assault bike challenges). These appeal to time-crunched clients and younger demographics.
3. Green Exercise Boosts Mental Health
A UK study showed outdoor workouts significantly reduce anxiety and depression compared to indoor sessions, thanks to natural light and fresh air.
Takeaway: Combat summer drop-offs with outdoor classes focused on mental wellness—think boot camps, guided walks, or seasonal pop-ups.
4. Community-Based Fitness Drives Results
Research from the Canadian Fitness & Lifestyle Research Institute found that community group programs—like walking clubs and team-based strength training—boost adherence and health outcomes.
Takeaway: Partner with local organizations to deliver inclusive programs. Government grants are available to support initiatives for seniors, newcomers, and youth with ADHD.
5. Wearables Are Driving Personalization
The American College of Sports Medicine lists wearables as a top trend. Devices now offer HRV tracking, sleep monitoring, and real-time recovery insights.
Takeaway: Integrate wearables into onboarding and progress tracking. Whether through Apple Health, Garmin, or Whoop, data-driven coaching can improve retention and results.
Final Thought: Apply the Research, Lead with Purpose
Fitness is healthcare. Use these insights to elevate your business—and advocate for tax-deductible fitness under Line 33099 – making gym memberships a tax-deductible medical expense. As elections approach, ask your candidates where they stand. Let’s keep growing a healthier, stronger, and more recognized fitness industry in Canada.
Fitness Industry Council of Canada (FIC) is the not-for profit trade association that represents the voice of fitness facility operators across Canada. Representing more than 6,000 facilities with more than six-million members nationwide, FIC pursues a legislative agenda in the hope of bettering the fitness industry for both consumers and operators. FIC aims to work with both industry and government to improve the health and physical activity levels of Canadians.
