Paula Comfort, CEO of Hire Ground Talent, joined Health & Fitness Association president Liz Clark recently to discuss the evolving landscape of fitness industry staffing. They explore key challenges in recruitment and retention, the shift toward empathetic and flexible leadership, and strategies for building a strong company culture. Paula also shares insights on new hiring channels and approaches to creating a sustainable, growth-focused work environment. The interview is part of HFA’s Shorts Series With Liz Clark.