PureGym, a leading fitness operator in the U.K. and the second largest operator in Europe, has partnered with RCS Real Estate Advisors, a retail real estate advisory firm specializing in tenant-centric portfolio strategies, to drive expansion of its Pure Fitness brand within the U.S. and Canada.
PureGym, founded in the U.K. in 2008, pioneered provision of 24/7 value gyms and has since undertaken ambitious global expansion. After successfully penetrating the European markets by developing a more accessible and affordable gym experience for millions of people, PureGym introduced its widely successful concept to North America as “Pure Fitness”. The business has also seen impressive growth via franchise, rolling out its industry-leading model with a partner across the Middle East under the “PureGym Arabia” brand.
“Pure Fitness is proud to partner with RCS Real Estate Advisors to facilitate our ambitious venture into North America,” said James Hathaway, Group International Strategy & Franchising Director at Pure Fitness. “The firm’s wealth of knowledge, market expertise and proven track record in retail real estate strategy aligns perfectly with our plans for expansion. This collaboration will create a solid growth plan as we expand our presence in the North American market. With increased awareness around health, well-being and the role fitness plays in a happier and more fulfilling life, we are thrilled to be able to help individuals achieve their fitness goals.”
The company’s mission is to make fitness more affordable and convenient for everyone by offering low-cost, zero-contract memberships, state-of-the-art equipment, a variety of workout classes and 24/7 gym access. With 1.9 million members worldwide across almost 600 gyms, including three locations that opened in the Washington, D.C. metropolitan area in 2022, Pure Fitness is expanding its presence within North America. The overarching objective is to solidify its position as one of the continent’s largest fitness operators. Pure Fitness and RCS are seeking qualified franchisees for all markets in the U.S.
Known for its expertise in real estate strategy and market penetration, RCS will play a pivotal role in guiding Pure Fitness through the complexities of the commercial real estate landscape. The firm’s clear-cut experience in site selection and lease negotiation on behalf of major retail brands will be instrumental in identifying prime opportunities for new Pure Fitness locations.
“We are honored that PureGym has selected RCS to help expand its world-class fitness brand across the North American market,” said Moe Puri, Vice President at RCS Real Estate Advisors. “Our dedicated team is committed to identifying the finest locations and franchising opportunities that will position Pure Fitness to achieve its business objectives. It is our aim to make the Pure Fitness experience readily accessible to new customers, as well as ensure that communities across the U.S. and Canada can benefit from the brand’s holistic ethos.”
Pure Fitness is currently expanding globally. With RCS Real Estate Advisors as a strategic partner, Pure Fitness is also poised to revolutionize the American fitness industry, one of the fastest growing sectors globally, making high-quality fitness experiences more accessible than ever before.