Visits to U.S. commercial fitness facilities reached new highs in the third quarter of 2025, according to the latest Fitness Industry Traffic (FIT) Tracker from the Health & Fitness Association (HFA). The report shows that both high-volume, low-price (HVLP) and mid-priced gyms posted record visitation levels as Americans continued to make fitness a regular part of daily life.

Average visits per facility rose more than 4% year-over-year, reaching nearly 47,000 visits per location. HVLP operators led the charge, recording visitation 22% above pre-pandemic levels, while mid-priced facilities also achieved their strongest Q3 performance on record.

“The latest FIT Tracker results reinforce what we’re seeing across multiple HFA research initiatives as Americans continue to make fitness a consistent part of their lives,” said Anton Severin, vice president of research at HFA. “The combination of accessibility, affordability, and convenience is fueling strong engagement across much of the industry.”

The report also found that members are visiting more often, with average monthly visits per user up 2.5% compared to 2024. Growth was led by the Middle Atlantic, Pacific, and Mountain regions, underscoring widespread demand for affordable and accessible fitness options.

The FIT Tracker complements HFA’s broader research portfolio, including the Fitness Industry Benchmarking Report and U.S. Health & Fitness Consumer Report, offering a comprehensive, data-driven look at how participation, business performance, and consumer behavior are shaping the fitness landscape.

The quarterly report draws on anonymized foot-traffic data from nearly 11,000 U.S. fitness facilities, analyzed in partnership with Sports Marketing Surveys USA (a Buffalo Groupe company) and powered by Placer.ai. The FIT Trackeris available free to HFA members and for purchase by non-members at healthandfitness.org/publications.