Think Turkey has launched a high-energy national campaign aimed at active Canadians, positioning turkey as the ultimate lean protein for fitness and recovery. Called “You Turkey,” the campaign features a team of elite Canadian athletes—including Olympic gold medalist Damian Warner, soccer star Vanessa Gilles, hockey pro Emmy Fecteau, and pickleball champion Christina Chin—who highlight how turkey fuels their training and lifestyle.

“Turkey is a go-to source of protein for myself and my family. It fuels an active lifestyle of training and of course, running after two small kids,” said Damian Warner.

The campaign kicked off during the NHL playoffs with TV spots and will continue across digital platforms including TikTok, Meta, and YouTube. In June, Think Turkey is partnering with Strava to challenge Canadians to log 250 minutes of activity while fueling up with turkey.

“Whether you spin, lift, walk the dog or chase your kids, ‘You Turkey’ to maintain a healthy, active lifestyle,” said Darren Ference, Chair, Turkey Farmers of Canada.

The initiative also includes a national retail push and influencer campaign to drive turkey consumption and inspire easy, high-protein meals.

To join the Strava challenge or get fitness-friendly recipes, visit: ThinkTurkey.ca/TrainWithTurkey.